Says first issue. Is that good?
In terms of value? Probably not. The bottom dropped out of the collector market years ago, so unless you're talking about books from 1965 or earlier you're never really going to get much value out of them.
That's a Mr. Men book. There were tons of those.
http://en.wikipedia.org/wiki/Mr._Men
I have one from this run but not the #1, I don't think