Current Events > MoviePass Ran Out Of Money, Couldn't Afford To Buy Tickets For Its Users

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TheCEmanCometh
07/30/18 9:33:46 AM
#1:


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boxington
07/30/18 9:35:42 AM
#2:


I cancelled my subscription a few days ago.

my card's going to work until August 5th.
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mistalightbulb
07/30/18 9:36:39 AM
#3:


yeah i went back to sinemia yesterday. 3 movies a month for $168 aint bad
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Anarchy_Juiblex
07/30/18 9:42:59 AM
#4:


How was this business model ever thought profitable?
Did they just assume people would sign up and not use it?
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CableZL
07/30/18 9:45:10 AM
#5:


Anarchy_Juiblex posted...
How was this business model ever thought profitable?
Did they just assume people would sign up and not use it?


That's what I've been wondering. Going to see a movie every day or even multiple times per week/month was a seemingly obvious exploit that would cost them a ton of money.
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Link43130
07/30/18 9:46:01 AM
#6:


Anarchy_Juiblex posted...
How was this business model ever thought profitable?
Did they just assume people would sign up and not use it?


it was never profitable, the plan was to run at a loss until they could get theaters to give a discounted rate/they had user data to sell/they could partner with uber and or local food chains so you could do a "date night" all through the app
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Anarchy_Juiblex
07/30/18 9:47:04 AM
#7:


CableZL posted...
Anarchy_Juiblex posted...
How was this business model ever thought profitable?
Did they just assume people would sign up and not use it?


That's what I've been wondering. Going to see a movie every day or even multiple times per week/month was a seemingly obvious exploit that would cost them a ton of money.


You don't even have to go every day, don't you put them in the red with 3 visits or something? A few times a month is doable . . . did they forget the gold age of cinema and how often people would go?

it was never profitable, the plan was to run at a loss until they could get theaters to give a discounted rate


All theaters would have to do is say no until the company dies. There's no leverage there. Even if all customers were getting their tickets through movie pass there's literally no incentive to lower the price. Movie pass can't do anything to pressure them into a discount.
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Solid Sonic
07/30/18 9:48:26 AM
#8:


Theyre getting a steady stream of one-star reviews on Trustpilot.
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SK8T3R215
07/30/18 9:48:58 AM
#9:


Link43130 posted...
Anarchy_Juiblex posted...
How was this business model ever thought profitable?
Did they just assume people would sign up and not use it?


it was never profitable, the plan was to run at a loss until they could get theaters to give a discounted rate/they had user data to sell/they could partner with uber and or local food chains so you could do a "date night" all through the app


Yeah this was their plan.
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averagejoel
07/30/18 9:50:46 AM
#10:


so I get to see a bunch of movies AND make a bunch of rich people angry?

this is the best business ever
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#11
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CableZL
07/30/18 9:52:33 AM
#12:


Ex-Kefiroth posted...
Lol, anyone who owned stock in Moviepass's parent company has lost 95% of their value over just the past week.

https://finance.yahoo.com/quote/HMNY/

Am I looking at this right? Their stock was at $1275 at one point!?
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Anarchy_Juiblex
07/30/18 9:56:05 AM
#13:


plan was to run at a loss until they could get theaters to give a discounted rate


Why would theaters ever do this? Kindness? Why would they open themselves up to a middle man that facilitate nothing?
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Solid Sonic
07/30/18 9:58:40 AM
#14:


Anarchy_Juiblex posted...
plan was to run at a loss until they could get theaters to give a discounted rate


Why would theaters ever do this? Kindness? Why would they open themselves up to a middle man that facilitate nothing?

Its supposed to drive down customer acquisition costs. MoviePass encourages people to see movies, which means theaters spend less money and time getting people through the door on their own dime.
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_BIueMonk
07/30/18 9:59:12 AM
#15:


TheCEmanCometh posted...
RIP

did you even read the article. they got money the next day.
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SK8T3R215
07/30/18 9:59:16 AM
#16:


CableZL posted...
Ex-Kefiroth posted...
Lol, anyone who owned stock in Moviepass's parent company has lost 95% of their value over just the past week.

https://finance.yahoo.com/quote/HMNY/

Am I looking at this right? Their stock was at $1275 at one point!?


They did a reverse stock split
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TomNook20
07/30/18 9:59:30 AM
#17:


CableZL posted...

Am I looking at this right? Their stock was at $1275 at one point!?


Reverse split.
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Solid Sonic
07/30/18 10:08:42 AM
#18:


_BIueMonk posted...
TheCEmanCometh posted...
RIP

did you even read the article. they got money the next day.

But it could bite them in the ass if their credit gets pulled. This seems more like a bandage than a long-term solution.
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Anarchy_Juiblex
07/30/18 10:08:47 AM
#19:


Solid Sonic posted...
Its supposed to drive down customer acquisition costs. MoviePass encourages people to see movies, which means theaters spend less money and time getting people through the door on their own dime.


Well that's dumb. Theaters don't really advertise, they let the studios advertise for the films and then any idiot can look up the places near them.
The real hope here was to pit theaters against each other, if AMC uses MP and Rave doesn't, people might solely go to AMC thus providing incentive.
But really . . . there's not a lot of direct competition in most markets anyways and they don't need to make a deal, especially with margins are already so thin for them, there was just no room to.
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D-Lo_BrownTown
07/30/18 10:10:48 AM
#20:


Solid Sonic posted...
Anarchy_Juiblex posted...
plan was to run at a loss until they could get theaters to give a discounted rate


Why would theaters ever do this? Kindness? Why would they open themselves up to a middle man that facilitate nothing?

Its supposed to drive down customer acquisition costs. MoviePass encourages people to see movies, which means theaters spend less money and time getting people through the door on their own dime.


How much money do theaters actually spend on getting people in the door?

Isn't that on the movie distributors? Isn't that why you have to like double the production cost of a movie?
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Solid Sonic
07/30/18 10:14:22 AM
#21:


Anarchy_Juiblex posted...
Well that's dumb. Theaters don't really advertise, they let the studios advertise for the films and then any idiot can look up the places near them.

And therin lies MoviePasss dilemma as a business. The break-even for theaters looking to offset customer acquisition with MoviePass-driven traffic combined with paying MoviePass a small tip for driving that traffic is so astronomically high for a movie theater that the economics of such a partnership never bear out. MoviePass is in the wrong business because a third-party discount club to movies will never do anything but put them in the negative. The theaters have no profitable gain from working with them, thus leaving MoviePass stranded paying full price for tickets they dont charge their subscriber base for.
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Anarchy_Juiblex
07/30/18 10:23:00 AM
#22:


Okay so you do get it, I thought you might have been defending the business model. lol
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Solid Sonic
07/30/18 10:25:39 AM
#23:


Oh, I see the conundrum for sure, Im just pointing out what the thrust of such a move would be. Reality doesnt work that way.
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KamenRiderBlade
07/30/18 10:26:36 AM
#24:


So how long before MoviePass files for bankruptcy?
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Anarchy_Juiblex
07/30/18 10:27:52 AM
#25:


KamenRiderBlade posted...
So how long before MoviePass files for bankruptcy?


Do they have a Tesla-like army of zealots willing to subsidize them into the end of time?
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SuperExcitebike
07/30/18 10:28:45 AM
#26:


MoviePass is the house that leaves a bowl of candy out for the kids on Halloween
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Solid Sonic
07/30/18 10:30:55 AM
#27:


Atom working with theaters makes more sense so I see that becoming a more common sight down the line. It reduces theater labor costs and gives the consumer more convenience and expediency, which would drive traffic and down their costs.
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KamenRiderBlade
07/30/18 10:31:14 AM
#28:


Anarchy_Juiblex posted...
Do they have a Tesla-like army of zealots willing to subsidize them into the end of time?
Not to my knowledge.
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