GameStop pays the least for a game that they think people will be willing to take because they know that most people will just take it since any method that would make them more money for the game (selling online or locally or whatever) takes too much effort to justify the difference.
Honestly, I think they were on the right track to huge financial gain with the PowerPass plan they rolled out for like a day or two last year. Rental is where they could make a killing, and allowing the renter to come back in as often as they'd like to swap games gets them back in the store where they are more likely to pre-order a new game or buy an overpriced toy. They really need to fix their software and get the program back up and running again.
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"Um, let's face it, you'd be better off staying at the Hilton."
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