They've used the same strategy in the past, just without the negative pr. They supported the NES into the SNES's life cycle, GB into GBA, Wii into WiiU.
Though, I doubt they're going to continue to actually support the Switch in the same way considering they're barely producing games for it at this point.
"We live in a country Hasire.." ~ yosouf06
REVOLVER STAKE! http://img.photobucket.com/albums/v717/ChocoboMog123/AltEisenRChocoboMog.png