Not just minus RWBY.
A lot of properties were bought by the creators and went independent.
But even if the site is just a living archive that keeps the videos available to watch I will be happy.
Also I don't think Burnie and Ashley really care about how much the brand is worth. They don't want it to be what it was at the end.
At best they are probably hoping to follow in SMOSH's footsteps and just make fun new content with whatever audience is still there.
"Hope is allowed to be stupid, unwise, and naive." ~Sir Chris