Here's what I suggest to counter it:
1- protest. A new 50501 protest is later this month.
2- longer boycotts: buying only essentials is the best way to go honestly. Big business is a huge part of the problem. The less money they get, the better things will be.
3- organize/support at the city and state level. Volunteer with charities, buy local, etc. Print out flyers and posters. Hand them out.
4- take proper internet breaks.
5- if you aren't in U.S: I suggest you boycott products made by cult members and their allies.