Actually I think this is part of some aborted ARG/viral marketing. The first one came out a year or two ago, somebody dug up a weird blog that's related to it, emails were sent out with a follow-up test, etc etc, but it sort of petered out as far as I can tell.
Original test: http://www.hypnoid.com/psytest2.html
Other tests:
http://www.hypnoid.com/test2/
http://www.hypnoid.com/psytestApr/EM_Beige_Feb2011.html
Blog: http://www.deathstargiftshop.com/
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Goodnight Austin Texas, wherever you are!