MarvelousGerbil posted...
Why did Activision and Blizzard merge anyway? I don't pretend to understand business practices at all, but they both seemed to be having no troubles.
Blizzard was owned by Vivendi. Vivendi merged with Activision, and then decided that nobody knew who the hell Vivendi was, so they used the most well-known company under their umbrella as their part of the name instead. Blizzard proper never merged with Activision in the conventional sense, so much as merely allowed their holding company to use the name.