Have that match ON RAW, and then have the TITLE defense on PPV.
Good example: Edge and Christian won a tag team turmoil on Raw (or something like that), and faced the New Age Outlaws at Unforgiven '99 in a losing effort.
Bad example: Cryme Tyme wins a tag team turmoil at New Year's Revolution 2007, and NEVER got the title shot (no, SummerSlam 2009 doesn't count).
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