I think that's the wrong way to look at it, really. I mean, that could very well be what they're going for, but it basically just turns the feud into Punk vs Cena. That's not bad if done right, but I liked it a lot better when it was Punk vs The WWE World Title and The WWE itself, with Cena acting as its defender or being the symbol of the WWE, which is what it'd been to this point. Punk has even said it multiple times-- Cena isn't his enemy, it's the idea of Cena being the best that's his enemy.
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No problem!
This is a cute and pop genocide of love!