i've heard the exact opposite, actually, but i can't really say with any kind of certainty since i haven't used it, and have no real intention to use it. i wouldn't mind seeing another great service that takes the steam idea and makes it better, but that is not going to come from ea. they might see enough success for others to try, but it won't be origin. of course, the worst case scenario i see here is every large publisher having their own dd service that you have to use and download in order to play their games. that does nothing for me, personally, as a consumer, but make things more frustrating and obnoxious. hopefully we can avoid that.
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Simplicity is the ultimate sophistication.