EA's service does seem to have better customer support- whether that's just for the short term to have an edge over steam I dunno!
then again it's not like it requires any effort to have better technical support on steam.
"Game A shows a black screen when I try and run it."
"According to our servers you have bought Game A!"
"...Yes, I have, and I want to know why it won't run."
"But you have it. Do you want Game B?"
"No I... look, is this technical support or not?"
"Oh it isn't working? It won't run on a mac without doing this!"
"I don't use a mac!"
"I'M GLAD I COULD HELP."
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"Biting is excellent- it's like kissing only there's a winner."