EA's not the only one. Microsoft has been trying for ages with their whole games for windows bit. to the point where it has exclusive DLC even, away from Steam and its sales. made for a funny scenario when Bioshock 2 went on sale because you'd actually pay as much for each piece of DLC as the game itself.
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The future must protect the clone's past.
"Maybe it's a tentacle, molesting the planet itself. - Aschen Brodel.