Well okay, it isn't officially called 30 for 30 anymore, but you get the idea.
HYPE
http://www.espnmediazone3.com/us/2011/07/27/espn-films-announces-schedule-for-new-documentaries/
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SmartMuffin - Because anything less would be uncivilized
http://img.imgcake.com/lolkrugmanjpgry.jpg