I'm playing the beta right now and it's pretty fun.
it really is WoW in space, but I've found that I'm much more invested in the story than in any other mmo i've played. It being completely voice acted makes a HUGE difference in caring.
Also, the non force users are a blast to play.
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http://img.imgcake.com/Nevest356/1dollagifas.gif - Legen- wait for it...
We had sex and...I caught feelings! - Barney DARY!