That night, we hear about Betty's first kiss - a Jewish boy named David Rosenberg. The next day at the office, Freddy Rumsen - drinking a screwdriver for breakfast - along with Sal and Ken, try to figure out Belle Jolie lipstick. They mock the flamboyant names of the colors "Passionflower Peach," "Tropical Boudoir Red", "Ethel Rosenberg Pink," Sal says. "Wear it to the chair," Freddy jokes. "Let's throw it to the chickens."
The secretary pool gets to try out Belle Jolie lipsticks in a brainstorming session in the research room, while the office's gentlemen sit on the other side of a two-way mirror, mocking the ugly ones and admiring the attractive ones - especially Joan. All the ladies go absolutely bonkers over the dozens of lipsticks. All except Peggy that is, who looks around like she is in a room with creatures from another planet.
At Don's lunch with Rachel, they talk about Israel, which Rachel correctly guesses is because Don doesn't know any other Jews. Don spills his drink on his tie. "You're usually so put together," Rachel comments. I wonder which way this is intended to read to the viewer - is he on edge because he's around her again? I think that's probably the intention, but I'm not sure. Could be work, could be subtle foreshadowing. Could be a combination of things. She calls him out on his bulls*** - he doesn't know a thing about foreign affairs. She explains that Jews have lived in exile for centuries. "Israel is more an idea than a place," she says. Don wonders if it is a utopia for the Jewish people. As the scene concludes, Rachel comments that "they taught us at Barnard about that word... Utopia. The Greeks has two meanings for it. One is yu-toe-pos, meaning 'the good place', and 'oo-toe-pos', meaning 'the place that can never be.'" I don't think I need to expound much on the various ways this particular moment resonates through what we have already seen, not to mention what comes in the episodes and seasons following.
Back at the office, the brainstorming is wrapping up. Freddy asks Peggy to hand him the wastepaper basket of kissed tissues so they can count the shades. "Here's your basket of kisses," she says cheerily. After a moment of him being dumbstruck, Peggy assures Freddy that she thought of that herself. She didn't get her color, she tells him. "Why didn't you choose another one?" he asks, to which she replies "I'm very particular... I don't think anyone wants to be one of one hundred colors in a box." Next thing we know, Peggy has been asked to write copy for Belle Jolie - on her own time, and for no additional pay. But it's an opportunity.
[continued]
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