Cut prices so that the other side has to cut prices to below profitability levels to compete.
This has nothing to do with business though, and everything to do with wealth. This sort of logic would boil down to "the richest man on Earth has a monopoly on everything" which is obviously not possible.
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SmartMuffin - Because anything less would be uncivilized - http://img.imgcake.com/smartmuffin/barkleyjpgde.jpg
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