I'd also say a big part of pirating is that people like instant gratification. If I have a friend over and I want to introduce them to a show that I watch and I don't own the DVDs and it's not on Netflix/Hulu, I have three options left. I can drive to a store and hope they carry it at a reasonable price, I can order it online, or I can pirate. Even if I'm willing to pay the $20 for the product, pirating will give it to me instantly. I guess I could try a direct download service, but I feel like if I'm paying $20 for a season of something I'd rather have a physical copy.
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