LogFAQs > #979422939

Before hand Halo 1 released like a normal game with normal expectations

Then Halo 2 released like it was a college football rivalry game, with a cliffhanger ending

Then Halo 3 was releasing to multiple live action trailers, CG trailers, closed online betas, and it came out and it was amazing and made everyone happy surprisingly

The aftermath was so big, it was getting all sorts content creators and updates, they spawned like 2 more games in 2 years, a anime episode or 3 and cg animation shorts

That was around the time I first heard the term 'Triple A game' and it certainly fit the bill