LogFAQs > #983448772

I'd still contend that I don't think the TV shows scare the average movie goer off. Maybe some of those that were more intently following every detail, hypothesizing, and so on, but your average movie goer doesn't do that. They typically don't care if they miss details, as long as they get the gist.

What hurt the MCU is most likely just that they wrapped up their big, engaging storyline, and a lot of the characters people grew to love were no longer around. That caused a lot of casual voters to just go "That was great! Time to find something else." because they're no longer following the exploits of Iron Man, the original Captain America, and so on. That story just kinda decisively wrapped up.

And it logically makes sense, since GotG3 did very well. Yes, Antman and Captain Marvel didn't do as well, but they were never really major characters to begin with, in that storyline, and even their pre-Endgame movies tended to not do as well as the bigger names. Meanwhile, Multiverse of Madness did extremely well, because it featured characters people were very into that also had more of an impact in the previous storyline.