LogFAQs > #885679790

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TopicHasbro files suit against DC comics over Bumblebee name
StealThisSheen
08/29/17 7:11:21 PM
#26:


"Now, Hasbro does hold the actual trademark for Bumblebee, which they filed on July 15, 2015. It was officially registered on December 22nd of that year, and though the DC Comics character predates the Transformer (1977 vs.1983), that trademark might be an issue for the studio."

Like, this means Hasbro has a 99% chance of winning.

The only way DC wins is if they manage to go "Come on, the trademark shouldn't matter. They're so different that nobody could confuse them" convincingly enough.
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