LogFAQs > #971655657

The death of Optimus Prime was always on the table. The screenwriter begged and pleaded with them not to do it, but they were unrelenting. They were like, "Nah, kids don't care about characters. They just care about toys. And we need them to buy new ones." He told them what would happen and it did. The series was cancelled and the toy sales dried up.

Nearly 40 years later, Hollywood still hasn't learned its lesson. You can swear up and down that the Mandalorian is better than the Skywalker saga if you feel that way. But, objectively, Disney Star Wars has underperformed financially.