LogFAQs > #972695209

Damn_Underscore posted...

The movies themselves are made for families, which can be anyone.

Im sure there is plenty of Nintendo merchandise marketed for kids, because Nintendo games are made for families as well.

The Little Mermaid is made for "families" because those families are the ones with money that need to give access to the actual target demographic to enjoy the product. Little girls typically don't have any money and can't drive to the theater to buy their own tickets. So while the Little Mermaid is accessible to a wide demographic, the actual target audience is still little girls. Where do you think the Little Mermaid branded clothing is at in the department store? Where are the toys located? Do you think it's a coincidence that you don't see little boys rocking The Little Mermaid backpacks at school? Why didn't Disney take the opinions of 40 year old men into account when they cast Halle Bailey as Ariel?