LogFAQs > #974194018

Couple points here:

1. FIFA and its related bodies are all cowards that are solely concerned with money. After the last world cup it is clear they have no real moral imperative to change the bad parts of the game.

2. The chant has been around forever, but here's an older article with a better breakdown of its meaning https://slate.com/human-interest/2014/06/****-world-cup-what-does-mexicos-anti-gay-world-cup-soccer-chant-really-mean.html
(Replace the stars with the word the fans are saying -- it's Pluto that lost the l)

3. What's to be done about it? Well I always took it as a joke, but I also don't have sex with men, so others clearly take it differently. The only real way to change will be bans, but the chant is so prevalent that Mexico really doesn't want to have to ban some of its most passionate supporters.