LogFAQs > #976745436

Ivynn posted...

Like, I get the idea behind it. But how many butts in seats does simply a celebrity's voice get? Not as much as actually seeing the celebrity perform, I imagine. It only really works when a character is MADE for that celebrity like Robin Williams' Genie.

When was the last time you bought something because of a commercial?

Now, when was the last time you bought something and, oh by the way, you saw a commercial or an ad for it relatively recently?

Willing to bet the latter was far more recent than the former, but the latter assuredly played a role in your buying habits even if you're not cognizant of it.

Same concept here. Think of announced acting roles as commercials. You may very well not watch something because someone is in it, but there's a pretty good chance that you're watching something because you heard about it possibly in connection to a casting being talked about.

Believe me, if there was no correlation between high profile actors and studios making money, studios would go for no namers making minimum pay every time.