LogFAQs > #977126544

In my opinion, Marvel needs to take a step back and basically reinvent/reassert their heroes. The MCU formula did so well because people were so attached to Captain America, and Iron Man, and so on. GotG3 did so well because they were established characters, but the movies that aren't doing as well typically feature new, or less established, characters. Granted, Ant-Man is established, but the Ant-Man movies also never particularly did well (for some reason or another, I always greatly enjoyed them.)

So I think they need to take time and re-establish the new "Avengers," so to speak. Don't just assume people know and care about the characters. Don't just assume they're beloved, just because they may have appeared in a few previous movies. The thing Marvel had over DC was character, pure and simple. Lower the budget, and get people invested in the characters again. Get them invested in Captain Marvel, and Ms. Marvel, and whoever else. Get them invested in new Thor, or whatever. Get them invested in the new Guardians, if you're moving forward with them. Etc. and so on. That's the key.