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| Topic | CE is obsessed with TV, right? Explain this to me. |
| KILBOTz 10/04/17 11:54:32 AM #7: | Sweeps weeks. For regular shows (non-summer shows) there are sweeps weeks sometime in November and February. I think originally it was 1 week but now it is basically a month. They are when Nielsen sends out the diaries to people in far greater number than those they send the boxes to. Those weeks are basically what determines ad revenue for the next year for the show/network. So they have build up episodes, arcs, finales, special guests, and shark jumping during sweeps. So it gives a chance to make both Nov. and Feb. sweeps feel like special can't miss events, which helps with advertising (at least when you are the only one doing it, now I think they are just afraid of not doing it). --- ... Copied to Clipboard! |
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