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Topic	EA is fully recovered from the Battlefront debacle
Hinakuluiau 01/31/18 10:03:14 AM #7:	Going along with this topic, here are some notes from the EA conference - Good News SWBF II campaign was played by more than 70% of the people who bought the game. Gamers played SWBFII twice as much as compared to the original SWBF during the first quarter of its launch. Respawns Star Wars game is not expected to land until 2020. A sequel to SWBFII has not been decided, however, it appears that EA is considering it. The earliest we will see such a game is not until 2021, right after Respawn launches their untitled Star Wars game. EA was clear to note that SWBFII is going to be supported for a long time. EA CEO Andrew Wilson mentioned that the SWBFII controversy didnt worsen their relationship with Disney. They continue to work very closely with Disney and have no doubt that SWBFIIs revamped model will be fully supported by them. Bad News EA missed its estimates on SWBFII sales. They originally predicted 10-12 million sales and the game sold 9 million instead. The company pointed out the public backlash over loot boxes as the root cause of their less-than-expected sales for the game. EA mentioned that they didnt get the balance right on SWBFII and this is something that theyre currently working on. They would like to build a model thats based on player choice and having a level playing field. EA is doubling-down on getting the balance right for the game. Remains-to-be-seen News Microtransactions are set to return over the next couple of months. Were assuming that theyre going to follow closely behind the revamp of the progression system. EA reiterated that its important to have the right balance when implementing these in the game. If we were to venture a guess, then we would think that the cosmetic customization system might be features that tie to microtransactions. To be clear, this is just speculation on our part. EA is very conservative in their budget for the game until they find the right model for the game. They want to ensure that when microtransactions are implemented, theyre well-received and give players the choice they seek. --- There are some things where I just bypass critical thinking. - ROD <cite>Hinakuluiau posted [p:895172414] in EA is full... [t:76265214]...</cite> <quote>Going along with this topic, here are some notes from the EA conference - <cite>Good News</cite> <quote>SWBF II campaign was played by more than 70% of the people who bought the game. Gamers played SWBFII twice as much as compared to the original SWBF during the first quarter of its launch. Respawns Star Wars game is not expected to land until 2020. A sequel to SWBFII has not been decided, however, it appears that EA is considering it. The earliest we will see such a game is not until 2021, right after Respawn launches their untitled Star Wars game. EA was clear to note that SWBFII is going to be supported for a long time. EA CEO Andrew Wilson mentioned that the SWBFII controversy didnt worsen their relationship with Disney. They continue to work very closely with Disney and have no doubt that SWBFIIs revamped model will be fully supported by them.</quote> <cite>Bad News</cite> <quote>EA missed its estimates on SWBFII sales. They originally predicted 10-12 million sales and the game sold 9 million instead. The company pointed out the public backlash over loot boxes as the root cause of their less-than-expected sales for the game. EA mentioned that they didnt get the balance right on SWBFII and this is something that theyre currently working on. They would like to build a model thats based on player choice and having a level playing field. EA is doubling-down on getting the balance right for the game.</quote> <cite>Remains-to-be-seen News</cite> <quote>Microtransactions are set to return over the next couple of months. Were assuming that theyre going to follow closely behind the revamp of the progression system. EA reiterated that its important to have the right balance when implementing these in the game. If we were to venture a guess, then we would think that the cosmetic customization system might be features that tie to microtransactions. To be clear, this is just speculation on our part. EA is very conservative in their budget for the game until they find the right model for the game. They want to ensure that when microtransactions are implemented, theyre well-received and give players the choice they seek.</quote> --- There are some things where I just bypass critical thinking. - ROD </quote> ... Copied to Clipboard!
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