LogFAQs > #903812075

Zeus posted...

Seems less a matter of worrying about trying to screw other companies' profits and more a matter of synergy. It makes more sense to promote certain properties so you can make more money on them.

Yeah, but when you swing as big of a dick as Disney does, promoting synergy and fucking other companies over start looking a lot alike.



Zeus posted...

And what's up with the Hulk? The only thing I assumed was holding them back was the fact that the movies underperformed.

All of Marvel Studio's pre-Disney movies were distributed by Paramount, except for Hulk, which was through Universal.

(unrelated but interesting side-note - Paramount is basically tied to CBS, Universal is tied to NBC, and Disney owns ABC)

Supposedly, there's some aspect of Marvel's contract with Universal where they're obligated to distribute an unspecified number of future Hulk films (at least one) through Universal, which means Disney either has to work in tandem with Universal (which they don't want to do), or they have to buy out the contract, presumably paying Universal a shitload of money now that the Marvel films are so blatantly successful (which they're unwilling to do). And unlike the Fox and Sony deals, this isn't a "have to make a film within a certain time frame or lose the rights" sort of deal, but a deal that continues in perpetuity until both sides fulfill their obligations (ie, the same type of rights issues that kept the Fox Doctor Who made-for-TV movie off DVD for years, until the new show got popular enough for the BBC to be willing to buy the contract out).

Since the previous Hulk movies weren't major successes (they weren't flops, though - they DID apparently make their production costs back), Marvel/Disney is perfectly content to back-burner those movies for the rest of eternity, and just keep putting the Hulk in other movies, because that's apparently okay under the current situation (because they didn't sell license rights to Universal the way they did Sony and Fox, just distribution rights).

That's part of why Thor: Ragnarok basically had the B-plot taken directly out of Planet Hulk, rather than them just making a Planet Hulk movie the way fanboys were hoping they would from the moment the Hulk flew off in Avengers 2. It's also why we're never going to see a World War Hulk movie (in spite of how many people want to see it). Their attitude is that they can just keep using Hulk in other people's movies.

At least until the potentially inevitable She-Hulk movie they try to spin off later on, after they've phased out all of the original Avengers in favor of newer heroes (assuming that's not blocked by the same rights issues).

So because they can't make all of the money, they'd rather make none of the money than some of the money.


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