LogFAQs > #910695436

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TopicFacebook Admitted That It Was Inflating Video Metrics.
Questionmarktarius
10/17/18 4:13:30 PM
#4:


King_Hellebuyck posted...
Damn, thats super shitty.

The shittier part is that it spawned a huge annoying wave of "pivot to video", which is why every goddamn article everywhere has an obnoxious autoplay video at the top that slides over the lower right corner while scrolling.
https://www.newsweek.com/mtv-news-video-vocativ-media-ads-pivot-630223

All the while, actual journalists and writers were kicked to the curb, in favor of a 'video department' who were later also kicked to the curb.
http://www.niemanlab.org/2017/12/r-i-p-pivot-to-video-2017-2017/

The end result was even less pageviews, and thus even less ad revenue, in spite of the allegedly "lucrative" video advertising.
https://luthresearch.com/how-the-pivot-to-video-content-strategy-backfired/
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