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TopicPepsiCo Cuts Out Grocery Stores And Sells Directly To Consumers Through New Site
MelbuFrahma4
05/16/20 3:43:19 PM
#1:


https://www.forbes.com/sites/lanabandoim/2020/05/16/pepsico-cuts-out-grocery-stores-and-sells-directly-to-consumers-through-new-websites/

Shopping habits have changed because of the coronavirus outbreak, and companies are responding quickly. PepsiCo is cutting out the grocery stores and selling directly to consumers through two new websites it launched this month. Consumers can shop on PepsiCo's PantryShop.com and Snacks.com for food and beverages. PantryShop.com offers kits in different categories, such as snacking, hydration, family favorites and protein. "In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love," Gibu Thomas, senior vice president and head of e-commerce at PepsiCo, said.

PepsiCo's new direct-to-consumer websites eliminate the need for consumers to obtain their snacks from a grocery store while continuing the trend of more brands turning to online shopping alternatives. Wary shoppers are driving the trend as more people prefer to have their groceries delivered instead of risking a trip to the store. "PantryShop.com and Snacks.com were developed from concept to execution in less than 30 days by leveraging a combination of PepsiCo's technology, insights, resources and inventory to quickly meet consumers' evolving needs. In addition to buying for themselves, consumers can ship products as gifts to friends and family via both platforms and the majority of orders on PantryShop.com and Snacks.com will arrive within two business days," PepsiCo said in a press release.

Nice. Cutting out the middle man ends those supply chain issues. If other companies start doing this RIP grocery stores.

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