Two guys were on a beach in America looking at a hottie in a bikini, and one of them noted how in Europe, women can go topless. They both agreed that it would be awesome.
Cut to two guys on a European beach, and they catch sight of a fat woman taking her bra off. They wince, and one of them brings up how in America, women have to keep their bras on, and they agreed that they wished that they were in America instead.
I wish I knew/remembered what the ad was advertising.