While it's true that it's not that great, winning kery demos certainly is a big plus, and if they continue to that, their budget should grow. Last time was first week after all, it's very rare for something to do better second week than first. Also, Bleach is in filler, while DW and CS aren't exactly "big" anime, so it's pretty good.
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Nio-chan and Ctes: http://img.imgcake.com/nio/Untitledpngyn.png
BroAndCharAndCtes: http://i.imgur.com/oBQfY.png