What's important is that they're making this MATCH important. Even if (when) Roode retains, it'll feel like he really accomplished something awesome. And Aries will no doubt look great in defeat.
It's not just a reign-buffer like that mini-feud with RVD
This is the really important part. In this era of one month feuds, Roode/Aries is actually making it work and feel huge.
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~Edwardsdv~ Captain America
http://www.sethskim.com/Captain%20America%20is%20Back2.jpg