the way this was handled and the way Capcom handled SFxT are vastly different though. Atlus apologized, promised it isn't a new policy, and explained why they did it. Capcom lied about the reason there was no couch co-op, lied about the DLC characters not being finished, and responded to BBB complaints by saying "we never promised couch co-op play on 360 anyway."
Capcom does get some flack it probably doesn't deserve, but there's a clear difference between Capcom and Atlus in these instances and it's easy to see why one met with a lot of negativity and the other did not.
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http://www.youtube.com/watch?v=npHDxSvwCE0