It was at Ultimates 3 that everything besides USM turned awful.
this. USM was good for a long time, so was UXM (though less time), but from about the time of the ultimates vol 3 the whole universe went downhill, fast. USM suffered from it the least, though, for sure.
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I'm "kind of a big deal".
http://img.imgcake.com/cyclo/Cyclopngegpngre.png