Joost probably would have been great, but companies of that size (major networks) only look at the money. Hulu's model obviously made more. That's why a few Viacom properties (like the Daily Show and Colbert Report) even show up on Hulu. They could have revolutionized things but they didn't work hard enough to gain a solid audience and they didn't provide enough to incentive content providers.
Hate it if you must, but the alternative is one broken system or another (the later possibly being kept alive by Netflix).
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"Principally I hate and detest the animal called man, although I heartily love John, Peter, Thomas and so forth" - Jonathan Swift
BT with the victory!