I dunno man. I have a bit of synesthesia, and as a result sometimes when I think of letters or numbers I associate them with a color, and it just so happens that when I think about your username the S is red. Hence, a red bell.
When I look at words they're all just whatever color they are, though. It's not like I actually see a red S on my screen or anything.
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chumbucketeer fills cups like double-Ds.
http://img.imgcake.com/chumpngej.png - Art by BIGPUN9999