The title definitely looks important. I'm not denying that. I'm just saying that the motivations extend beyond capturing the title for capturing the title's sake. Like saying this storyline is "about the title" would be like saying the nWo storyline back in WCW was "about the title" when Hogan went out on a mission to get it and then spraypainted the thing.
The title is just a playing piece here-- a very important playing piece to be sure, but it's not the only driving force at work here and not even the most important driving force behind the feud (that would be the concept of the WWE's rep).
For an example of a feud that's about the title and only about the title see Christian vs Orton. I mean yeah there's a "Christian is mad because he knows he can beat Orton" thing going on there, but he only really wants to beat him because he took his title.
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No problem!
This is a cute and pop genocide of love!