CM Punk has no desire to actually "be Champion," he just wants the belt to cause chaos and prove a point. This feud has nothing to do with "Who is the best wrestler on Raw"
But Punk stated that he's tired of the idea that John Cena is "the best." He wants to prove both that HE is the best and spite WWE for not recognizing it by taking the title away and proving that they missed the boat with him.
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bad advice
http://img.imgcake.com/viktorpnges.png