I don't think anyone really expects them to catch WWE (outside of a complete WWE collapse or something).
I do think they could be doing a lot more to actually be "the alternative" that they so desperately market themselves as.
Instead for the most part they're just WWE with some Attitude Era/WCW flavor.
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Thank you, Eddie Guerrero.
http://i.neoseeker.com/n/2/nintendo_quality_seal.jpg