From: Strife2 | #001
I've won the same amount of championships he has
I don't see why only athletes who've won championships deserve publicity. This is stupid reasoning. LeBron gets cover stories because he's popular and because he's talented. Not sure what else you need. You may hate him, but if you can't understand why he gets publicity, I don't know what to tell you.
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http://img600.imageshack.us/img600/8718/leonflowchart.png