ESPN exec: I know, let's talk about that guy we always talk about who "took his talents to south beach" last year.
Employee: But we already ran that story 364 days a year, right along side the Derek Jeter subplots. What could we possibly do to make ANOTHER story?
Exec: We'll talk to a FOOTBALL player about "The Decision." Nothing will be more engaging then a guy from a different sport who's probably never met the guy...but he's from Cleveland, so it works.
And that's ESPN everyday.
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"Should I slice off your tongue or break your countless bones? Either way, I get paid; you'll bleed to death and die alone." - Blood Money