LogFAQs > #876871823

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Topic	I love how the Pepsi controversy is being made into memes now.
SkynyrdRocker 04/09/17 6:40:59 PM #28:	Kungfu Kenobi posted... When you have well established brands like Coke, advertising stops being about product awareness and becomes more about maintaining 'Mere Exposure Effect', and preventing other brands from doing the same by (for example) spending money to take that ad slot over a competitor and jacking up the price of ad space in general. When you see an ad for Coke, it's not a brand awareness campaign, it's a brand unawareness campaign. @Erik_P did you miss this post? <cite>SkynyrdRocker posted [p:876871823] in I love how... [t:75217810]...</cite> <quote><cite>Kungfu Kenobi posted...</cite> <quote>When you have well established brands like Coke, advertising stops being about product awareness and becomes more about maintaining 'Mere Exposure Effect', and preventing other brands from doing the same by (for example) spending money to take that ad slot over a competitor and jacking up the price of ad space in general. When you see an ad for Coke, it's not a brand awareness campaign, it's a brand unawareness campaign.</quote> @Erik_P did you miss this post?</quote> ... Copied to Clipboard!
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