LogFAQs > #880189571

what's fucked up is how coke reacted to crystal pepsi.

According to Coca-Cola Chief Marketing Officer Sergio Zyman, Tab Clear was an intentionally "suicidal," "kamikaze" effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi in order to "kill both in the process." The "born to die" strategy included using the poor-performing Tab brand rather than Coke, labeling the product as a "sugar free" diet drink to confuse consumers into thinking Crystal Pepsi had no sugar, and marketing the product as if it were "medicinal." Zyman said "Pepsi spent an enormous amount of money on the brand and, regardless, we killed it. Both of them were dead within six months."[10]

crystal pepsi is fantastic. it tastes just like normal pepsi except it doesn't have as much of a "harsh" aftertaste.
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