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TopicIs Ariana Grande the new Britney Spears?
ParanoidObsessive
06/01/17 10:59:16 AM
#8:


TheCyborgNinja posted...
^I don't think you're wrong. It's harder to be as impactful with how things are now.

Yep.

It's similar to how a show like MASH drew more than 100 million viewers for its finale, in an environment where there were fewer channels (and no real alternatives). That is pretty much impossible now for anything that isn't the Super Bowl.

This is actually why some sociologists have theorized that we're basically in the dying stages of having "pop culture" at all - when the total population is so spread out across multiple competing platforms, it becomes harder and harder to have "shared" experiences that you can realistically expect a majority of people to remember and relate to.

Think about all of the various massively critically acclaimed shows currently out there (or recently concluded) - most of them don't draw more than a couple million viewers, and even "the most-watched shows on television" barely manage 6 million or so. Most of them draw even less than that. No matter how brilliant you thought Breaking Bad was, or how many people you've talked to who also loved it, consider that something like 98% of the overall US population have probably never watched it at all.

The same problem exists for the Internet. Even for someone like Pewdiepie, there are vast swaths of the overall global population who haven't got a clue who he is, or, if they're aware of who he is, still haven't really watched anything he did regularly enough to care all that much about it later. And most other YouTube "personalities" or shows are very narrow-cast to specific sort of audiences, making it much harder to result in anything resembling a shared cultural experience.

30 years from now, we may have a generation of people who can't relate to each other on a pop culture level at all, because they all grew up watching different streamers on Twitch or channels on YouTube, so hardly anyone knows what anyone else is talking about when they try and bring up old in-jokes or nostalgia from their own childhood.


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