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TopicMoviePass Ran Out Of Money, Couldn't Afford To Buy Tickets For Its Users
Anarchy_Juiblex
07/30/18 10:08:47 AM
#19:


Solid Sonic posted...
Its supposed to drive down customer acquisition costs. MoviePass encourages people to see movies, which means theaters spend less money and time getting people through the door on their own dime.


Well that's dumb. Theaters don't really advertise, they let the studios advertise for the films and then any idiot can look up the places near them.
The real hope here was to pit theaters against each other, if AMC uses MP and Rave doesn't, people might solely go to AMC thus providing incentive.
But really . . . there's not a lot of direct competition in most markets anyways and they don't need to make a deal, especially with margins are already so thin for them, there was just no room to.
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