LogFAQs > #905960797

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Topic	MoviePass Ran Out Of Money, Couldn't Afford To Buy Tickets For Its Users
Solid Sonic 07/30/18 10:14:22 AM #21:	Anarchy_Juiblex posted... Well that's dumb. Theaters don't really advertise, they let the studios advertise for the films and then any idiot can look up the places near them. And therin lies MoviePasss dilemma as a business. The break-even for theaters looking to offset customer acquisition with MoviePass-driven traffic combined with paying MoviePass a small tip for driving that traffic is so astronomically high for a movie theater that the economics of such a partnership never bear out. MoviePass is in the wrong business because a third-party discount club to movies will never do anything but put them in the negative. The theaters have no profitable gain from working with them, thus leaving MoviePass stranded paying full price for tickets they dont charge their subscriber base for. --- The only game reviewers who can be trusted are those who publish in Latin or Swahili. <cite>Solid Sonic posted [p:905960797] in MoviePass ... [t:76854618]...</cite> <quote><cite>Anarchy_Juiblex posted...</cite> <quote>Well that's dumb. Theaters don't really advertise, they let the studios advertise for the films and then any idiot can look up the places near them. </quote> And therin lies MoviePasss dilemma as a business. The break-even for theaters looking to offset customer acquisition with MoviePass-driven traffic combined with paying MoviePass a small tip for driving that traffic is so astronomically high for a movie theater that the economics of such a partnership never bear out. MoviePass is in the wrong business because a third-party discount club to movies will never do anything but put them in the negative. The theaters have no profitable gain from working with them, thus leaving MoviePass stranded paying full price for tickets they dont charge their subscriber base for. --- The only game reviewers who can be trusted are those who publish in Latin or Swahili.</quote> ... Copied to Clipboard!
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