As I'm writing this I'm watching Snake do all he can to reach 44% against an opponent that he statistically should beat.
There is a reason this is happening.
No, it is not because the opponent he 'should' beat is actually a lot stronger than him. Even though this is true.
No, it is not because we've seen this before, right down to the hype being due to Sonic and Zelda matches. Even though this is also true.
It is because some princess decided to grab for the title of Queen.
Make no mistake, in these contests there is one Queen.
The Queen would not be jealous over King Harkinian playing badminton with another woman.
The Queen would not fear Ganon, a being so weak that he needs to disguise himself as Impa, and could be defeated by Bagu wielding a thing called the Handy Glove.
The Queen would definitely not go on a date to a bar, only for her man to get pissed off at a Daira spilling booze brewed by his parents.
A princess has reached for something far beyond her status, and there is a phrase appropriate for the occasion.