To be fair DC Universe had to become free to play otherwise it was probably going to completely die out in about three months after release
literally had people getting to max level and beating the hardest endgame dungeons 5 days after release
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http://28.media.tumblr.com/tumblr_lcb35gGx0t1qailr4o1_500.gif
http://www.megavideo.com/?v=57N0YAEJ